Marc Baroud

Marc Baroud is a multidisciplinary designer, with work spanning over various fields. His enthusiasm for new ventures led him to experiment his approach in projects that are seemingly unrelated to design. In his method, the process is designed first, thus turning into a stand-alone outcome, taking a form of its own.
In 2012, he founded the Design Department at Académie Libanaise des Beaux-Arts, which he directed from 2012 to 2017. His objective was to reform design education, whilst using his same design approach. The implemented curricula envision design as a broader discipline than how it is generally perceived; one limited to creating aesthetics and artefacts.
Based between Paris and Beirut, he works on bridging his two cities and cultures, as well as across several applications of Design. His projects include commercial architecture, scenography, interior design, furniture, services and brand development. As a product designer, he works on a large scope of industrial, artisanal and experimental projects, working with start-ups as well as big corporations.
Away from the form follows function paradigm, he designs objects with a method he calls materisation, which he defines as the transition from the state of idea to the state of object. His collectible works have been shown in Beirut, Milan, Dubai, Paris, London, Design/Miami and Design/Miami Basel.